Optimizing Images for SEO

Images play a crucial role in your website's success as they can make a significant impact on a visitor's first impression.

While text is also important, eye-catching and visually appealing images can transform a mundane webpage into a captivating one.

Optimizing Image Size and Dimensions

For optimal website SEO, it's crucial to optimize the size and dimensions of images for better loading speed. When preparing images for your website, aim to keep the size below 2500px wide for background photos and 1500px wide for full-width photos. However, depending on the style of your website, these dimensions may vary (e.g. if your website has an edge-to-edge design, vector-based images may be a better option).

Reducing Image File Sizes

To further optimize the loading speed of your images, I recommend using tools such as ImageOptim to reduce file sizes, even after resizing and exporting for the web.

Descriptive Filenames and Alternative Text

In addition to optimizing image size, it's essential to use descriptive and informative filenames for your images. Instead of using names like IMG00021321.jpg, rename them to something like green-tree-in-the-forest.jpg. This will help search engines understand what the image contains and make it easier for people searching for related keywords to find it.

Don't forget to also add alternative text tags to all images on your website, as these tags are used by search engine robots to index images on your webpage.